Virtual AACRAO SEM Conference

Your Virtual SEM Conference registration provides access to :

• Seven (7) sessions covering topics of general interest
• Three (3) plenary sessions
• Video, audio and synchronized PowerPoint
• Six months unlimited access for entire institution
• PDF copies of presentation and handout materials

Sponsored by

Registration Fees:

Full Virtual SEM Conference
$199/$299 All Sessions
(member/non-member)

Register for the Virtual SEM Conference

SEM Conference attendees can register for the Virtual SEM Conference for the cost of $150

Frequently Asked Questions

AACRAO SEM Conference Sessions offered as Webinars

AACRAO's Strategic Enrollment Management (SEM) Conference is widely recognized as the leading meeting of higher education professionals focused on achieving student and enrollment success. AACRAO's SEM Conference has served as the leading provider of SEM analysis and content for the last two decades. The content of this year's conference will continue that tradition and is certain to be of interest to the broader higher education community. The most sought after AACRAO SEM sessions are available as webinars to facilitate convenient personal or department-wide training at your institutions:

The Virtual SEM Conference includes the following sessions (all times Pacific):

Plenary Presentations

Delivering on the Promise: New Roles for Enrollment Managers in Re-Animating the American Dream

Monday, October 31^st 8:30 - 9:45 am
Presenter:
Kati Haycock, President, The Education Trust

Over the past three decades, the gaps between the haves and have-nots in American society have grown enormously, with inter-generational mobility at a new low. And a college education—or lack thereof—is the dividing line. Instead of serving as pathways to opportunity, too many of our colleges and universities have become engines of inequality. In this plenary address, Education Trust President Kati Haycock will share alarming data on growing gaps in college access and success, and draw from examples around the country to suggest ways that enrollment managers can assume leading roles in reversing current patterns, helping to build a stronger and more equitable America.

An Optimist's Education Agenda: Help More Students Succeed on the Road Ahead

Tuesday, November 1^st 7:30 - 8:45 am
Presenter:
Dr. Mark David Milliron, Deputy Director for Higher Education, Bill and Melinda Gates Foundation

The Future of Higher Education: A Rationale Extrapolation of What is Coming

Tuesday, November 1^st 12:30 - 2:00 pm
Presenter:
Michael Dolence, Michael G. Dolence and Associates

A new and vibrant higher education reality is emerging from the ashes of global political and economic crisis. Faced with significant challenges of sustainability, relevancy, and effectiveness, extraordinary initiatives and a host of new design models are emerging that hold great potential for the future of higher education and the societies around the globe our industry serves. These new models hold serious implications for all professionals engaged in leading, planning and managing the academic enterprise.

The SEM Virtual Conference includes the following sessions:

Outcomes Based Funding: A New Enrollment Management Paradigm?

Monday, October 31^st 10:30 am - 12:00 pm
Presenters:
Betty J. Huff, Vice Provost for Enrollment Serv., The University of Memphis
Robert L. Hodum, Executive Director of Enrollment Management, Tennessee Technological University

Several states, including Tennessee, have moved to an outcomes based funding formula instead of an FTE-based formula. This seems to be a trend for publicly funded institutions. If this is our brave new world, what does this mean for enrollment managers and what tools are available to institutions? This session will explore a new funding formula approach in Tennessee, a national leader in this process, and its impact on strategic planning for two different types of state institutions. A modeling program developed by the Tennessee Higher Education Commission will be demonstrated. This real time, interactive tool estimates the effects of changes in funding as outcomes enrollment and success priorities are changed, assigning different weights to these priorities by the campus. These outcomes may well change how enrollment managers and the institution choose to place their resources and expectations and question how ethics are challenged when there may be a conflict between funding and a philosophy of student access.

The Road to Referendum

Monday, October 31^st 1:30 - 3:00 pm
Presenters:
Diane Walleser, Vice President of Enrollment Management, Madison Area Technical College
Keith Cornille, Vice President of Student Development, Madison Area Technical College

Learn how Madison College passed a $133 million referendum in fall of 2010. The $133 million plan for new facilities, renovations, and upgrades was designed to meet the increasing demand of local residents who needed affordable education and job training. With student enrollments and waiting lists at an all time high, there was strong data to support the expansion. However, given the economic recession and the increased tax burden on community residents many wondered if the time was right. Learn how the college in a six month period went about educating the voters on the plan and its benefits. On first try, voters said yes! College leaders will share their plan and the tools they used to convince the community the time was right for the college to grow.

Wishin' for a Mission: Creating a SEM-Based Vision, Mission and Values

Monday, October 31^st 3:30 - 5:00 pm
Presenters:
Christopher Tremblay, Executive Director of Enrollment Management, University of Michigan-Dearborn
Stanley E Henderson, Vice Chancellor for Enrollment Management and Student Life, University of Michigan-Dearborn

This session will review how the University of Michigan-Dearborn created an enrollment management and student life division vision statement, mission statement and a set of agreed upon values. Come and learn about the process and the final product and how these elements became the foundation for multi-year goal setting and implementation. Specifically, this session will discuss why these components were important to the University, the benefits of having them, the timing, their linkages on campus, a dissection of the terminology, the timeline for the their evolution, the distribution of the mission among the 84 employees, how they are lived, the campus-wide response to the Vision/Mission/Values, the challenges and the future.

FERPA: What You Need to Know: The "Update"

Tuesday, November 1^st 9:00 - 10:30 am
Presenter:
LeRoy Rooker, Senior Fellow, American Association of Collegiate Registrars and Admissions Officers (AACRAO)

This session is a continuation of the FERPA Overview session. LeRoy Rooker, former director of the Family Policy Compliance Office at the U.S. Department of Education, will discuss updates to FERPA.

Redefining Early: New Strategies for Student Success

Tuesday, November 1^st 11:00 am - 12:30 pm
Presenter:
Tim Coley, Consulting Center General Manager, Retention and Student Success / Teaching and Learning, SunGard Higher Education

Traditionally, colleges and universities have used final grades to signal academic success. But we know that even by midterm, time is already running out for meaningful interventions if students are at risk. Today, we have better data about the factors that contribute to student success or student failure. And we are using that data to develop early intervention programs that can help students stay on track. Join Tim Coley, Ph.D., from SunGard Higher Education to discuss why reaching students early matters more than ever.

Knowing What We Are: Defining the DePaul Brand

Tuesday, November 1^st 2:15 - 3:45 pm
Presenter:
Deborah Maue, Assistant Vice President for Marketing Strategy, DePaul University

At DePaul, we believe that a university brand isn't something you create one day. It is a representation of the lived experience that many people have with it over years. The trick is to understand what your brand IS, gain agreement on how to evolve it (not easy in a decentralized higher ed environment) and develop an action plan to close the gaps between where you are and where you want to be. This session shares the process that DePaul University recently used to refine its brand, starting with in-depth audience research, moving to strategy sessions, and ending with a plan of action, which included gaining agreement to how the campus wanted to evolve the brand, integrating the brand work into the university's strategic planning process and the development and execution of a marketing plan to communicate the brand to all internal and external audiences across all media, including advertising, print, the Web, and social media. In addition to telling you what DePaul did and how, this session will also share what DePaul did well, the problems it faced, and the things it learned along the way.

The Art and Science of Predicting Enrollment

Wednesday, November 2^nd 9:15 - 10:45 am
Presenters:
Edward Mills, Associate VP Student Affairs-Enrollment & Student Support, California State University-Sacramento
Harres Magee, Enrollment Analyst, California State University-Sacramento

Yield rates got you down? Enrollment targets always changing or seem out of reach? Are you dreaming about spreadsheets? Come to this interactive session to hear from two enrollment managers that will provide strategies and tools to predict and even influence enrollment in an ever-changing environment. Predicting and achieving enrollment targets in the 21^st Century is not just about evaluating previous trends and making your best guess. Today's enrollment managers must know their markets, understand the flow of their current students and have their hand on the pulse of graduation and attrition. This session will cover the main external and internal variables that enrollment managers need to track, how to get the data and how to more accurately predict and influence your enrollment. The handouts and tools (ready-made Excel spreadsheets including formulas) will help enrollment managers in their never-ending quest to more accurately predict enrollment.

Register for the Virtual Technology Conference

Questions? Email webinar@aacrao.org