Using Strategic Enrollment Management (SEM) to Enhance Institutional Financial Planning Webinar

In the 1980s, issues of changing demographics and declining enrollments presented major challenges to institutions of higher learning. AACRAO was instrumental in the development of enrollment management strategies designed to support the missions - and in many cases, facilitate the very survival - of colleges and universities during those challenging times.

Today, both enrollment and financial planning are far more complex than they were just two decades ago, with equally high stakes and increasing rates of change. AACRAO is promoting the integration of data-driven resources, program and enrollment planning that today achieves unprecedented levels of precision to both inform and guide effective management responses to changing conditions.

Robert Smith, President of Slippery Rock University, and Senior AACRAO Consultant Gil Brown, Director of Budget and Financial Planning, George Mason University, will deliver an encore presentation of their webinar, Using Strategic Enrollment Management (SEM) to Enhance Institutional Financial Planning.

This webinar is especially well-suited to participation by leadership teams. This is your opportunity to engage others on your campus in a discussion of how SEM can improve institutional programs and financial outcomes. The webinar includes updated content and features topics previously covered, including:

• The tools and strategies utilized by both public and private institutions to integrate strategic enrollment management (SEM) and financial planning activities.
• The benefits of integrating SEM and financial planning as seen from the perspectives of a university president and a chief budget and planning officer.
• An introduction to the SEM Financial Model.
• A case study of SEM and budgeting.

Presenters:

Robert Smith, President, Slippery Rock University
Guilbert Brown, Director of Budget and Financial Planning, George Mason University

Date: Thursday, November 15, 2007
Time: 2:00 - 3:00 pm Eastern Standard Time

Registration Cost: Free-of-charge to the higher education community

Register Online

System Requirements: Broadband internet connection and computer audio (sound card and speakers required—the webinar does not use conference calling). You may test your system to see if it meets the requirements.
Please note: the webinar is audio-only and does not include video feed. For questions about the webinar please contact AACRAO at webinar@aacrao.org or call 202-293-9161.